Step out of the expected. Build your extraordinary.
1:1 COACHING & CONSULTANCY WITH STEEL & SOUL.‘Fay combines the experience of a CEO with the skills of an exceptional coach. Warm, candid, and challenging.’
CPO, Private Healthcare, UK
2x CEO
Board-level accountability
£53m
P&L responsibility
1,100
People led
£24.4m
Investment raised in 2 years
ICF PCC
MBA (Exec., Distinction), MSc Exec. Coaching & Org. Consulting
WHAT'S STANDING BETWEEN YOU AND EXTRAORDINARY?Brilliance can be blocked.
By pressure, people, systems, habits. Ourselves.
01
Stalled
Everyone around the table,
agrees, nothing progresses.
02
Stretched
By competing priorities
and stakeholder interests.
03
Unsure
Whether you fit the mould;
about the result of breaking it.
04
Postponing
Disagreements unsurfaced,
conversations rescheduled.
No-one scales Everest solo.
Through trust-based partnerships, I help leaders:
· Identify blindspots
· Leverage strengths
· Navigate complexity and change
· Traverse rapidly evolving landscapes
Do these resonate?
Change stuck at base camp
Unwritten, assumed leadership styles
No internal thinking partner
Invisible ceilings
You don’t have to climb alone.
Values that aren’t lived
Slow decision-making
Second-guessing yourself
Carrying underperformance
Strategy lacking ownership
Awake at 03:00
Agreement but no results
I bring my experience to your context.
HOW I HELPI help leaders and teams lead with steel and soul to build their extraordinary.
As CEO, I’ve balanced P&L, the board, regulators, stakeholders; alongside the energy, drive and committment for leading organisations with positive impact.
Together, we'll work on what's really getting in your way. Warmly. Candidly. With challenge and absolute commitment to your success.
This usually distils to three areas.
Communicating organisational purpose, vision and goals to key constituencies, as well as outlining the challenges and opportunities.
i.
ii.
Producing results and outcomes through the efforts of others as well as your own efforts.
iii.
Building commitment, building relationships,and facilitating interactions that result in outstanding team performance.
Work with me.
COACHINGStep into your brilliance.
1:1, behind the scenes and live action leadership coaching. Virtually and in person.
LEADERSHIP TEAMSBuild your extraordinary.
Increase team synergy. Turn brilliant leaders into an innovative, outperforming team.
WORKSHOPSInnovate, organisationally.
Distil organisational values, design strategy and create identity, together.
Unsure which fits?
What leaders say
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'Fay helped me step out of the machinery, take perspective and examine how I was leading. Coaching has changed how I make decisions and how I lead my team.’
— Raff Andrews, COO, SaaS, London, UK
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‘Fay knows the lived reality of being a CEO. What I really, really like about her is how relentlessly focused and genuinely invested she is in everyone she works with.'
— CEO, Healthcare, Pittsburgh, US
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'Coaching helped me become much more intentional about the culture I was creating. I became more effective without losing the values that matter enormously to me.'
— David Hassall, Director, National Trust, Cambridgeshire, UK
Start with a conversation.
A complimentary discovery call to explore what you want to change, and whether we’re the right fit to get you there.

